In 1998 or 1999, John Arnold was invited by the Food Bank in Charlotte, North Carolina to fly down and do a presentation on the Waste Not Want Not research and approach as the keynote address of their annual agency relations conference. The director of that Food Bank seemed concerned that an inappropriate word might slip out of John’s ex-Marine mouth, so she warned him to keep the presentation appropriate for the audience: most of the 400 or so attendees were from churches, specifically Southern Baptist churches. The composition of that audience proved to be the most important factor in their understanding of the message that we should distribute as much food aid as needed, whenever it’s needed.
The Food Bank had flown me down because they were very frustrated. Their distribution had see-sawed between five and six million pounds a year for seven years, when both the supply of food available to them and the need in the area they serve were considerably greater than that, so they really needed agencies to change.
I paid attention to the body language of my audience as I did my presentation, and as the conclusion neared, it seemed to me that I had not made too many converts. People had listened quite respectfully, they had chuckled at the appropriate places in my presentation and occasionally had nodded or gave other reasonably positive reactions, but it didn’t seem like we had gotten them to the point that very much was going to change as a result of this effort.
As I wrapped up the last little bit of the formal normal presentation, I decided to try something new. I said, “Ok folks, we’ll be wrapping up here in just a couple of minutes, probably in a slightly different way than you are used to having keynote addresses end. We’re going to have a quiz!” Then I laughed and said, “I hope you’ve all been paying attention.”